The benefits of using HubSpot for customer relationship management

Having an easy to use and customizable CRM is a must for businesses today to able to create outstanding customer experiences and to have a clear overview of all customer data. There are several options to choose from, the question is which system would be the best fit for your business? In this article we talk about the benefits of using HubSpot as a CRM.

What is a CRM?

Most of you probably know what a customer relationship management system (CRM) is and probably use one in your daily work. But if not, a CRM system is a system you use to manage your relationships with your customers. In the CRM you can store all the data about your customers and leads as well as keep track of their interactions.  

Having a CRM and a structured way of working with it, helps you create personalized customer experiences since you are able to track how they are interacting with your offerings online. They can become contacts in your CRM by submitting a form on your website after which you can send a few automated emails for follow-up and then try to schedule a meeting to learn more about your contacts and their organizations.

A CRM system shouldn't be perceived as a tool for only your sales organization to work in, you should implement a CRM as your centre of intelligence, where all of your teams can find the relevant data when they need it.

^{Wondering how to choose the right CRM for your business? Download our free Ultimate buyer's guide to choosing the right CRM.}

HubSpot as a CRM

HubSpot isn't just a CRM system, it's an all-on-one platform where you can connect all parts of your business to act as a single source of truth. HubSpot offers tools and features for all your customer facing teams as so called hubs, they offer hubs for sales, marketing, service, CMS as well as operations. This means that all your teams can work in the same system and you can move away from having different tools and systems for all your departments.

When purchasing HubSpot, you also have the option to choose from different tiers to make sure that you get the best fit for your business. So, whether you're a small business getting started with your first CRM or a large established enterprise, you will find a solution that fits your business the best. If you start small you then have the opportunity to upgrade your license alongside as your business grows.

^{HubSpot is the #1 platform for scaling businesses. Read more about why HubSpot might be a good fit for your business here.}

Benefits of using HubSpot as your CRM

There are many benefits to using HubSpot for CRM, including the ability to manage all customer interactions in one place, gain a better understanding of customers through data and analytics, and improve the efficiency and effectiveness of sales, marketing and support efforts.

Related article: Implementing the right CRM for your business

Here are a few examples of how you can use the HubSpot CRM:

1. HubSpot's CRM tool allows you to keep track of your contacts and manage your sales pipeline. This means you can easily see where each prospect is in the sales process, and take the appropriate action to move them forward. You can also log and schedule sales activities, such as calls and meetings, so you can stay organized and on track.
2. HubSpot's CRM tool integrates with other tools and platforms. This means you can easily import and export data from other systems, such as your email marketing platform or accounting software. This allows you to have all of your customer information in one place, making it easier to manage and track your relationships.
3. HubSpot's CRM tool offers a range of features and customization options. For example, you can create custom fields and properties to track specific information about your contacts, such as their job title or company size. You can also create workflows and automation rules to automate tasks and processes, such as sending follow-up emails or updating contact records.
4. HubSpot's CRM tool offers powerful analytics and reporting capabilities. This means you can see how your sales efforts are performing, and identify areas for improvement. For example, you can see which contacts are most engaged with your business, and which are most likely to become customers. You can also see how your sales pipeline is progressing
   
   

Overall, using HubSpot for CRM offers a range of benefits for businesses, including the ability to manage all customer interactions in one place, gain a better understanding of customers through data and analytics, and improve the efficiency and effectiveness of sales, marketing and service efforts. By using HubSpot, businesses can improve their customer relationships and drive more sales and revenue.

Are you interested in learning more about HubSpot and how the platform can be beneficial for your business? Download our free Complete guide to using HubSpot.