HubSpot vs. Microsoft Dynamics

Changing from Microsoft Dynamics to HubSpot CRM

Any modern business needs a Customer Relationship Management (CRM) platform to manage contacts, sales processes, and relationships with potential and existing customers. But which CRM is the best for your specific business needs? Whether you are planning to change from Microsoft Dynamics to HubSpot or trying to choose between the systems, this page will help you understand the main differences and what to expect.

HubSpot vs. MS Dynamics

HubSpot and MS Dynamics are both great customer relationship management (CRM) software platforms for scaling businesses, with powerful tools for all teams. Both systems have a large ecosystem with great integration opportunities and offer open APIs. Even though both platforms have similarities, there are also some differences that may make one platform a better fit for your specific business needs.

MS Dynamics provides tools for sales, marketing, customer service, finance, operations, etc. However, some of these tools need to be purchased separately and require integrations, which might be time-consuming to learn how to use. With the many tools the platform offers, it is a good solution for large enterprises with complex business needs.

HubSpot's CRM is built to be a central system for all departments within a company, where data is accessible in real-time. Everything is built on one codebase, making all data and tools connected. It is an easy-to-use platform, that ensures seamless experiences for everyone.

Learn more about changing CRM platforms by reading our blog article: 5 signs that your business needs a new CRM

Which CRM is better for you?

Choosing a new CRM platform doesn't have to be as complicated as often assumed. In the end, it comes down to evaluating which system suits your business needs the best and brings you the most value. We have highlighted some of the main differences between HubSpot and MS Dynamics to help you better understand what you can expect when choosing between the two systems.

HubSpot CRM

All-on-one CRM platform, with all sales, marketing, and customer service tools connected. This enables a consistent and seamless experience for all teams.
Easy-to-use platform with a "consumer-grade" user-friendly interface, but with enterprise power. Great opportunity to improve data quality when combining automation and reporting tools.
A platform with a flexible data structure, where you can easily implement business-specific processes, without complex integrations.
Powerful sales and marketing tools that are designed to help sales and marketing teams in their jobs.

Microsoft Dynamics CRM

A system with more tools available, such as field service, finance, etc. but also means it requires more maintenance and more time to learn.
Powerful reporting tools with excellent opportunities for customization. This customization, however, is time-consuming to implement and requires time to learn if you don't want to hire an administrator to maintain it.
Great tools for customization for organizations with complex business needs. These tools need to be purchased separately and integrated.
Many powerful tools, but the sales and marketing tools might be considered more useful for reporting purposes.

Learn more about choosing the right CRM

By downloading our free guide, you can learn more about choosing the right CRM for your business.

The guide will help you understand how you should assess your tech stack, and compare critical features and functionalities as well as costs and ROI. With a better understanding of these aspects, you will have the knowledge you need to make an informed decision when choosing a new CRM.

Download guide

You don't have to do it alone

We are here to help you with the entire implementation process and make sure that your CRM is set up according to the needs of your business. Learn more about our packaging and how the process works here.

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"Great collaboration is key to success"

In the spring of 2022, we at Humly worked with iGoMoon to launch HubSpot in our organization, both in the Swedish and English markets. We were looking for a flexible, knowledgeable partner with broad experience in this type of implementation. We found all this at iGoMoon, whom has helped us set up HubSpot CRM, Customer Success, Marketing, Sales, and Operations with a steady hand.

The collaboration with iGoMoon has worked excellently and the spring's work together has been frictionless. With its deep knowledge of HubSpot, iGoMoon has been able to guide us through sometimes tricky choices in a good way. I can warmly recommend iGoMoon to other companies and organizations that intend to implement HubSpot in their operations.

Kristoffer Hedram, Chief Commercial Officer (CCO) at Humly.

See the customer case: Humly implements HubSpot to achieve profitable growth