HubSpot vs. Salesforce

Changing from Salesforce to HubSpot

A Customer Relationship Management (CRM) platform is a vital core of any modern business. HubSpot and Salesforce are the top-rated CRM platforms, providing similar functionalities, with some differentiators. This page will help you understand what to expect when changing from Salesforce to HubSpot.

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HubSpot vs. Salesforce

HubSpot and Salesforce are both cloud-based CRM platforms that provide tools for sales, marketing, and service. The two platforms are continuously rated as the top CRM platforms in the market.

Both platforms offer powerful tools for all commercial teams with automation features, excellent integration opportunities, and customization. The most significant difference is how the platforms are built, HubSpot is built on one code base, and Salesforce is through acquisitions.

Therefore, Salesforce is more complex to use and requires an administrator to maintain the platform while HubSpot is built with ease of use in mind, making it easy to use for everyone on your team. 

From the C-suite to your marketing team, from sales to your customer success representatives - HubSpot is built to enable everyone to succeed, by providing them with the right data, at the right time.

Learn everything you need to know about HubSpot by downloading our free guide: Complete Guide to Using HubSpot

Which CRM to go with?

Changing CRM is never considered an easy task, but it doesn't have to be as complicated as you think. In the end, you have to evaluate which system provides the most value and best functionalities for your business. Below we have highlighted some of the main differences between HubSpot and Salesforce, which are good to know before making a decision.

HubSpot CRM

  1. Everything is built in-house on one code base, providing teams with a unified experience that makes it easier and less time-consuming to adapt.

  2. Built for simplicity and ease of use, making it less time-consuming for businesses to get started and set up the CRM according to their needs. 

  3. Since everything is built by HubSpot, the user experience is fully integrated. All the tools and data are connected in one system and work together as a single source of truth.

  4. Powerful reporting tools with the opportunity to simply create detailed reports and dashboards for all departments, based on real-time data.

  5. A perfect system for fast-growing teams, with suitable solutions for businesses of varying sizes.

Salesforce CRM

  1. Built together through acquisitions which means that the experience and connections may vary depending on the products you are using.

  2. Implementing and maintaining the Salesforce CRM requires well-trained administrators and more training to get everything to work. 

  3. With Salesforce, there is a risk of a less integrated user experience which can lead to disjointed teams, data, and channels, since the platform is built through acquisitions (i.e. Pardot)

  4. Excellent reporting tools for large teams with big data volumes and endless customization opportunities. However, it requires a lot of time and training.

  5. A system that is more suitable for large enterprises with complex sales processes.

 

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Integrate Salesforce with HubSpot

If you are currently using Salesforce and planning to move to HubSpot, but want to keep using Salesforce for some activities, there is an opportunity to integrate the two systems.

Read our blog article to learn more: The power of data and sync: HubSpot - Salesforce integration

Our Process Explained

We are here to help you with the entire implementation process and make sure that your CRM is set up according to the needs of your business. Learn more about our packaging and how the process works here.
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"Great collaboration is key to success"

In the spring of 2022, we at Humly worked with iGoMoon to launch HubSpot in our organization, both in the Swedish and English markets. We were looking for a flexible, knowledgeable partner with broad experience in this type of implementation. We found all this at iGoMoon, whom has helped us set up HubSpot CRM, Customer Success, Marketing, Sales, and Operations with a steady hand.

The collaboration with iGoMoon has worked excellently and the spring's work together has been frictionless. With its deep knowledge of HubSpot, iGoMoon has been able to guide us through sometimes tricky choices in a good way. I can warmly recommend iGoMoon to other companies and organizations that intend to implement HubSpot in their operations.

Kristoffer Hedram, Chief Commercial Officer (CCO) at Humly.

See the customer case: Humly implements HubSpot to achieve profitable growth

 

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